KEITH LAM

Creative Direction / Branding / Graphic Design

Contact

Resume

Keith Lam

Creative Director / Design Consultant

Education:

Sha Tin Technical Institute:

Diploma of Furniture & Spatial Design  (Sept 89 – June 91)

Caritas Bianchi College of Careers: 

Cert. of Advertising & Commercial Design (Sept 88 – June 89)

Experience

Oct 2022 – Present    

Creative DirectorProfessional Experience

Creative Design & Guest Experience Consultant (Self-employed) / Design Consultant (freelance)

  • • Fashion Graphic & Brand Design Mastery: Extensive experience delivering creative design and Fashion Graphic solutions for prestigious global brands. Proven track record in translating brand DNA into high-impact apparel collections and commercial visual assets. 
  • • Commercial Audits: Conduct onsite evaluations of theme park retail and F&B environments to optimize aesthetics, product design, and brand consistency.
  • • IP & Merchandise Strategy: Deliver merchandising-focused design and production solutions for global brands.
  • • Operational Standards: Establish high-level quality benchmarks for product development and guest service flow based on Disney standards.
  • • Strategic Rectification: Formulate holistic improvement plans to enhance underperforming commercial touchpoints and the guest journey

Sep 21 – Sep 22

Nike GC: Manager (Marketing Operations)    

  • Oversees the operation of the NBY (Nike By You) section of the NIKE store, and focuses on GWP(Giveaway Purchase) & GWE(Giveaway Experience) for all Nike campaigns
  • Daily operation of all NBY sections of the store
  • Participate in and assist all NBY sections and Campaigns, in-store installation, props, and VM production
  • Handle all GWP/GWE R&D
  • From product research to production
  • Work closely with different teams for each campaign every season. Including Branding, Marketing, Design, Stores, etc., and serve as a bridge between internal teams and vendors
  • Responsible for Budget, Schedule, Quote, Vendor search, Proto review, Bulk production process, and final store

Dec 2019 – Mar 2021

Shanghai Disney Resort: Creative Project Manager (Merchandise Creative Team)

  • Creative Team Members 8ppl (2 senior designers, 4 designers, 2 character artists)
  • In charge of the Creative direction of 2 main events of Shanghai Disney Resort: Run Disney and Pin Trading. Provide creative direction to graphic designers, and work closely with different departments (Marketing, PD, Special Event, Cooperate Alliance)
  • Also, handle product design of Park merchandise, including Softline & Hardline products
  •  From concept building to design, to product presentation, schematics, and Sample reviews. Handling full package of graphic design for different requests
  • From concept to creating style guides
  • Participate in and assist all store visual merchandising. From creative direction to final store
  • Organize and manage the workload distribution of all designers, and conduct annual KPI assessments for designers
  • Direct report to the Creative Director of the Merchandise department, and need to represent the team to attend internal and other department meetings and product launches

Nov 2018 – Jan 2019

Sunac Culture & Tourism Holding Group Ltd.: Creative Director (Commercial Management) 

  • Creative Team Members 40ppl (8 design managers, 12 senior designers, 20 designers)
  • Responsible for the Design (including IP, Merchandise, and Uniform) of Sunac Theme Parks 
  • Responsible for leading the 8 commodities theme park design team. Now includes Xishuangbanna, Nanchang, Hefei, Qingdao, Harbin, Wuxi, Guangzhou, and Kunming
  • Working closely with HQ and Site Parks Product Development and Operation Teams
  • Provide creative guidance to develop a style guide, including theme park images, graphics, patterns, and product concepts
  • Develop Packaging / Identification codes and guidelines
  • Responsible for approval of all designs and schematics from Vendors
  • From concept to creating style guides, product design (Softline and Hardline), and packaging
  • Participate in and assist all park retail and restaurant interior design, visual merchandising, signage, and park environment
  • Participate in and assist the entire workflow. From budget, schedule, design direction, material choice, the production process, and final store
  • Responsible for Park Uniform and Costume design
  • Responsible for Fast food packaging design, Kiosk, Popcorn Cart facade design
  • Organize and manage the workload distribution of all designers, and conduct annual KPI assessments for designers
  • Assist in the review of the procurement of goods and issue of property rights
  • • Participation in Park merchandise import safety testing

Contact

Keith is always available for side collaborations and talks worldwide. If you want to chat about design, books, wine, or anything else, don’t hesitate in reaching out.

keithlam25@hotmail.com
https://www.linkedin.com/in/keith-lam-89470429/