About Me

I have over 30 years of professional experience in creative direction, graphic design, apparel graphics, consumer goods, IP, and theme park product merchandising and R&D. Born and raised in vibrant Hong Kong, I developed a strong passion for creative direction and graphic design from an early age.

Throughout my career, I have worked with renowned international companies such as Disney and Nike, as well as major Chinese brands such as Wanda and Li-Ning. At Wanda Cultural Tourism Group, I served as a Creative Director, leading a design team of more than 40 people. I was responsible for all theme park–related design work, including merchandise, F&B packaging, uniforms, VM, and more.

At Nike, I handled all graphic design work for the “Team Sports” category, specifically for the CBA (Chinese Basketball Association), as well as for “Nike Athletic” and “Men’s Training” — two of the company’s most profitable product lines.
At Li-Ning, I served as the lead graphic designer for the tennis, running, and sports lifestyle collections.

I have also created standout apparel graphics for several international fashion brands, including Evisu, W&LT, Adidas, Fila, and others.

Additionally, I worked as a team manager and product designer for the merchandise creative teams at Hong Kong Disneyland and Shanghai Disneyland. My work covered various projects, from merchandise design to theme park retail strategies. I also managed signature programs such as Shanghai Disney’s “Pin Trading” and “Disney Run.”

My broad and diverse background has allowed me to develop strong multidisciplinary skills and make a meaningful impact in the industry. I am passionate about helping creatives and brands sharpen their focus and amplify their creative influence.

我擁有超過 30 年的專業經驗，涵蓋創意指導、平面設計、服裝圖案設計、消費品、IP 授權，以及主題樂園商品企劃與研發等領域。我在充滿活力的香港出生長大，亦在這裡培養了我對創意方向與平面設計的熱情。

在我的職涯中，我曾與多間國際知名企業合作，包括 Disney、Nike，以及中國企業如萬達和李寧。在萬達文化旅遊集團，我擔任創意總監，管理超過 40 人的設計團隊，負責所有主題樂園相關設計工作，包括衍生商品、餐飲包裝、制服、陳列（VM）等。

在 Nike 任職期間，我負責「Team Sports」所有圖形設計，包括 CBA（中國男子籃球職業聯賽），以及公司最具盈利的產品線——「Nike Athletic」與「Men’s Training」。
在Li-Ning李寧，我擔任主導圖案設計師，主要負責網球、跑步，以及運動生活風格系列。

此外，我亦為多個國際時尚品牌設計服裝圖案，包括 Evisu、W&LT、Adidas、Fila 等。

同時，我曾在香港及上海迪士尼擔任商品創意團隊的團隊經理及產品設計師，參與由商品企劃到主題樂園零售策略的多項專案，並負責上海迪士尼的「Pin Trading」及「Disney Run」活動。

憑藉多年跨領域的豐富經驗，我在多個設計範疇累積深厚能力，並在行業中產生重要影響。我熱衷於協助創意人與品牌聚焦核心價值，提升整體創意影響力。